You may be great at SEO, or social media, or citations or any of the other aspects that go into internet marketing and ranking and lead generation. But you need to do it for yourself as well as for other people or you won’t have any customers to do it for.
Social Media
One way is to have a presence on social media, particularly on Facebook and Twitter. You can use programs like Hootsuite to post on a regular basis. You can create many posts and schedule the out into the future when you want them to post. That will help. You also want to take advantage of Edge Rank in Facebook. It looks at how many likes and comments a post is getting and if it is popular then it will put it out to a wider audience still. So if you can get a group of friends to like and comment on a post about your business, you can get a broader viewership than you normally would. It helps if there is something compelling in the post.
Emails
You can also choose a target sector and send out emails and just play the percentages. If the email is well written and eye catching, you will get some responses. It is a numbers game and you just need to have large enough numbers.