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The Transformative Role of AI in Digital Marketing

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On June 28, 2023

In Digital Marketing

Introduction

In today’s digital age, the use of artificial intelligence (AI) has become increasingly prevalent across various industries. One area that has experienced significant transformation is digital marketing. AI technologies are revolutionizing the way businesses connect with consumers, optimize campaigns, and deliver personalized experiences. In this article, we will explore the present applications of AI in digital marketing and delve into its immense potential for the future.

Present Applications

Enhanced Customer Targeting and Personalization:

AI empowers marketers to analyze vast amounts of customer data, enabling them to gain valuable insights into consumer behavior and preferences. By leveraging machine learning algorithms, businesses can create highly targeted and personalized marketing campaigns. AI algorithms can identify patterns, segment audiences, and predict customer behavior, allowing marketers to deliver tailored content, recommendations, and offers to individuals on a large scale.

Intelligent Chatbots and Virtual Assistants:

Chatbots and virtual assistants powered by AI have revolutionized customer service and engagement. These intelligent bots can handle customer queries, provide product recommendations, and offer assistance round the clock. Through natural language processing (NLP) and machine learning, chatbots can understand and respond to customer inquiries, offering quick and accurate resolutions. This technology enhances user experience and allows businesses to engage with customers at scale, saving time and resources. read more

Finding Links for Your Site

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On November 27, 2015

In SEO (Search Engine Optimization)

It would be great if you could easily get lots of links to your site from influential sites like Wikipedia or the New York Times. And have the links be a range such as annapolisrailings-stairs.com, www.annapolisrailings-stairs.com, Annapolis Railings Stairs, metal fabrication, etc. Unfortunately, it isn’t that easy, or everyone would do it. Then with everyone having great links, it would mean they weren’t that valuable. So be glad it isn’t easy.

Why Do You Even Care About Links and What are They?

So, is there anything you can do to help? Oh, right, some explanation.  Some may find it obvious, but for those new to internet marketing, there is a good reason you want these links. Search engines use links from other sites to your site as a vote of confidence. If  people don’t like your website, they aren’t going to link their website to yours. So the more links that are going to your website the better. Also, if they are major websites, that is also a big deal.

First Get Links From Yourself

Well, the first thing you want to do is get citations and directory listings like Google My Business, BingPlaces, Yahoo Business, Yelp, FourSquare and others. All of these will link back to your website. This is a start, but doesn’t help a lot because they are essentially votes from yourself. read more

Evaluating Niches for Ease of Ranking

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On November 10, 2015

In SEO (Search Engine Optimization)

Different niches can be very different to rank in the same location depending on competition. For instance, real estate is going to be tough almost anywhere you want to rank for it. Used appliance stores selling used washers and dryers and other appliances don’t have that much competition and don’t seem to be that internet savvy, making it much easier to rank quickly.

How to Read Search Results

How do you know how much competition there will be? Do a search in Google or Bing or Yahoo. (Granted Google is the dominant one and has more searches done on it than probably the second and third place search engines combined.) What shows up on the first page of searches? Are there any companies that show up on the map?

Mix of Organic Listings Important

Don’t bother to look at the ads, but look at the organic results. In Google there are usually 10 results. What is the break down of these 10 results? Is it mostly local businesses? If so, there will probably be a lot of competition. If there are a number of national companies or directories, that is much better. At least currently, (it can always change) the search engines would prefer to show local companies. There are some companies/websites like homeadvisor and angieslist that list companies all over the US and sell leads based on the response they get on their website. Then there are directories like Yelp and Yellowpages. read more

Making your Website Visible amidst the debris on the internet.

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On February 8, 2018

In SEO (Search Engine Optimization)

If you have ever read a blog post by someone from design luck. They always end with a sentence that starts with “The internet is noisy…” This is very correct, the internet is a noisy and jumbled up space. It’s littered and clogged up with the good, the bad and the ugly. The good- honestly useful stuff created by honest people to help or teach other people, sell some goods or render some services. There is the bad- harmless but not so useful content put up there. Masqueraded as useful stuff with the sole intent of attracting traffic and making a few quick bucks. The ugly… well malicious content by unscrupulous elements who don’t care about anyone else. There’s a lot of gray areas in between too.

Website

Snap question: “How do you get your stuff to stand out among all of these?” What can you do to ensure that the people who need your content actually find it? Here are a few quick pointers to guide you in making your website more visible.

Develop Solid Content

Here is the most important place to start from. You can’t make people listen if you don’t have something solid to say. First of all, ignore all the ads and Search Engine Optimization and ranking and just develop some really strong content to go with your website. It is important that you learn your craft and you know your material. For some time now, I’ve read articles using the pocket app. I’ve come to realize that many articles and blogs out there are actually just from blog title generators. You go on to read the body and you realize it’s the shoddy job of some non-native speaking English kid freelancing with a laptop and modem. Nobody wants to read crappy stuff like that, the big companies won’t link to your website with that. Take the time to learn your material and really know it well. If you’ve not had the time to research, don’t bother putting anything up. The quality of the blogs on your website- even if they are short- will naturally attract traffic. I’ve experienced getting increased traffic simply from people sharing the link to a blog on my website through social media. read more

Facebook Ad Strategies

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On May 11, 2017

In Facebook

Powerful Strategies of Facebook Ad Targeting

You can target Facebook audiences with more than a dozen different ad formats and there are thousands of ad targeting parameters. The basic is about mastering your Facebook targeting strategy so that it brings you in front specifically and you can be motivated by your audience. Here are some robust Facebook ads targeting strategies that never fail.

Tap Among Facebook Users

Facebook ad targeting gives you to know a lot more about the users. You have the power to reach beyond the users CRM databases and to peep to have insights. Facebook advertisers make appropriate use of this data and target audience through various buying behaviors.

Purchasing behavior highlights Buyer Profiles, Food & Drink, Clothing, Health & Beauty and much more. The advantage is that within each broad subcategory, drill different types of behavior; for instance, on choosing Buyer Profiles will give you way to target Fashionistas, Foodies, etc.

Facebook shows you the path of the user profiles to target in each subcategory, depending on their offline transaction data that they use. Explore and get more audiences. read more

Selling Helps

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On March 7, 2016

In General

You may be great at SEO, or social media, or citations or any of the other aspects that go into internet marketing and ranking and lead generation. But you need to do it for yourself as well as for other people or you won’t have any customers to do it for.

Social Media

One way is to have a presence on social media, particularly on Facebook and Twitter. You can use programs like Hootsuite to post on a regular basis. You can create many posts and schedule the out into the future when you want them to post. That will help. You also want to take advantage of Edge Rank in Facebook. It looks at how many likes and comments a post is getting and if it is popular then it will put it out to a wider audience still. So if you can get a group of friends to like and comment on a post about your business, you can get a broader viewership than you normally would. It helps if there is something compelling in the post.

Emails

You can also choose a target sector and send out emails and just play the percentages. If the email is well written and eye catching, you will get some responses. It is a numbers game and you just need to have large enough numbers. read more

Edge Rank

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On February 14, 2016

In Facebook

If you use Facebook, you may or may not have heard about Edge Rank. If you haven’t and you aren’t just using FB for fun but trying to promote a business, you may be interested to know more about edge rank.

Most people know that Google has algorithms that determine how a website ranks when someone does a search.There are many criteria that go into it. Well, Facebook has an algorithm that determines how widely a post is seen. You probably realize that not everyone you are friends with sees every post that you do. If Facebook put everything on your News feed that all your friends posted, you would be overwhelmed. So Facebook tries to figure out what you might be most interested in and puts that on the news feed.

When your friends do something on Facebook, it generates a potential News feed story. In Facebook jargon each one is called an Edge.

So, how does the algorithm work to determine which stories or Edges you see? There are 3 main factors:

  • Affinity score
  • Edge Weight
  • Time decay factor

Affinity Score

This is how connected you are to someone else. If you are friends with them, interact with them on a regular basis, have a lot of mutual friends, write regularly on their wall, you will have a high affinity score with that person and what you post is more likely to show up on their news feed. Different actions have different weights. The higher the effort involved and the more interest inherently shown, the more it will boost the score. So just viewing a post does nothing. Clicking on a post gives some score, liking it gives more, commenting on it still more and sharing is at the top. read more

Internet Marketing War

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On November 23, 2015

In SEO (Search Engine Optimization)

A guy named Charles F… has come out with an ebook on internet marketing warfare. He is only something like 18 years old but according to him he has accomplished quite a bit in his life. He says that the ebook will show how to make war and win the war in internet marketing. But he admits that not all of it may be ethical. This gives us pause since that may be a winning strategy short term, but may not be the best strategy long term.

One thing he seems to be saying is that in certain down and dirty niches, people will do link attacks where they link spammy sites to competing sites. We agree with his statement that it doesn’t seem very ethical. Yet, at the same time, he has said he has been the subject of such attacks once he has made it into the top 20 for some keywords.

He says that many attacks don’t work because they look like attacks. Too much, too fast and Google discounts it. He said it needs to be done over more time and mixed in with other things so it looks like a normal SEO campaign that is incompetent or being stretched a bit. Use SEMRush to see what pages are ranking and what keywords they rank for. Then use ahrefs to see what link building has been done. read more

Mobile Friendly Websites

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On November 16, 2015

In SEO (Search Engine Optimization)

Mobile Friendly – Yes or No?

Why should you care about whether your website is mobile friendly or not? Well, if you are spending any money on your website and on things to get leads from the internet then you should care.  If you depend on your website for leads then you should definitely care. Why? There are two main reasons.

What is Mobile Friendly?

But first, what is mobile friendly? Before smart phones and tablets became so popular web designers didn’t have to worry about display formats. Everything was fairly standardized. When mobile phones came along, this changed. When you tried to look at a website on a mobile phone, you could only see a little bit of the page and had to scroll left and right to read it. Not much fun. So then developers learned to sense what type of screen the site was being viewed on and format it to fit so that it was easily readable.

Missing Half Your Audience

The first is that you are missing half your potential audience if you aren’t mobile friendly. Said another way, you could be getting twice as many leads if you were mobile friendly. Possibly even a lot more depending on what type of business you have. Why? First, over half of all internet searches are done on smart phones and tablets. So if you aren’t mobile friendly, people will just close your site and find one that is mobile friendly. Second, what is most of the searches are done on smart phones? You are missing most of your possible leads. Think about tow trucks. How many searches for tow trucks do you think are done on desk top computers? Probably not a large percentage. read more

When SEO Doesn’t Make Sense

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On November 6, 2015

In SEO (Search Engine Optimization)

For many companies, spending money on Search Engine Optimization (SEO) makes a lot of sense. That is because almost no one uses a phone book anymore. The first place they go to look for something is the internet. If you don’t show up in their search, you don’t get the business.

A Website Is Not Enough

Creating a website is not enough. If you don’t do things to cause people to find your website, no one will ever see it. And a business that doesn’t do any marketing usually isn’t going to survive. Search Engine Optimization helps raise your website in the rankings so that people will find it when they search and you aren’t buried on page 22 when they do a search.

What if People Don’t Know They Need Your Product?

But, what if people aren’t searching for what you offer? You can have your website at the top of page one for your keywords, but if people aren’t searching for those keywords, you have wasted money on the search engine optimization.

For instance, you have a company that sells a range of goods from mugs to travel accessories to shower amenities such as items to hold shampoo and other items. You aren’t set up to sell to individuals. You sell to stores nationwide and you sell chain stores and also through buyers. They may find you by an internet search, but you will probably need to be more proactive in going to them instead of hoping that they might do an online search that finds you. read more

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