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How to Make the Internet Work for You

Month: November 2015

Finding Links for Your Site

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On November 27, 2015

In SEO (Search Engine Optimization)

It would be great if you could easily get lots of links to your site from influential sites like Wikipedia or the New York Times. And have the links be a range such as annapolisrailings-stairs.com, www.annapolisrailings-stairs.com, Annapolis Railings Stairs, metal fabrication, etc. Unfortunately, it isn’t that easy, or everyone would do it. Then with everyone having great links, it would mean they weren’t that valuable. So be glad it isn’t easy.

Why Do You Even Care About Links and What are They?

So, is there anything you can do to help? Oh, right, some explanation.  Some may find it obvious, but for those new to internet marketing, there is a good reason you want these links. Search engines use links from other sites to your site as a vote of confidence. If  people don’t like your website, they aren’t going to link their website to yours. So the more links that are going to your website the better. Also, if they are major websites, that is also a big deal.

First Get Links From Yourself

Well, the first thing you want to do is get citations and directory listings like Google My Business, BingPlaces, Yahoo Business, Yelp, FourSquare and others. All of these will link back to your website. This is a start, but doesn’t help a lot because they are essentially votes from yourself. read more

Internet Marketing War

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On November 23, 2015

In SEO (Search Engine Optimization)

A guy named Charles F… has come out with an ebook on internet marketing warfare. He is only something like 18 years old but according to him he has accomplished quite a bit in his life. He says that the ebook will show how to make war and win the war in internet marketing. But he admits that not all of it may be ethical. This gives us pause since that may be a winning strategy short term, but may not be the best strategy long term.

One thing he seems to be saying is that in certain down and dirty niches, people will do link attacks where they link spammy sites to competing sites. We agree with his statement that it doesn’t seem very ethical. Yet, at the same time, he has said he has been the subject of such attacks once he has made it into the top 20 for some keywords.

He says that many attacks don’t work because they look like attacks. Too much, too fast and Google discounts it. He said it needs to be done over more time and mixed in with other things so it looks like a normal SEO campaign that is incompetent or being stretched a bit. Use SEMRush to see what pages are ranking and what keywords they rank for. Then use ahrefs to see what link building has been done. read more

Mobile Friendly Websites

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On November 16, 2015

In SEO (Search Engine Optimization)

Mobile Friendly – Yes or No?

Why should you care about whether your website is mobile friendly or not? Well, if you are spending any money on your website and on things to get leads from the internet then you should care.  If you depend on your website for leads then you should definitely care. Why? There are two main reasons.

What is Mobile Friendly?

But first, what is mobile friendly? Before smart phones and tablets became so popular web designers didn’t have to worry about display formats. Everything was fairly standardized. When mobile phones came along, this changed. When you tried to look at a website on a mobile phone, you could only see a little bit of the page and had to scroll left and right to read it. Not much fun. So then developers learned to sense what type of screen the site was being viewed on and format it to fit so that it was easily readable.

Missing Half Your Audience

The first is that you are missing half your potential audience if you aren’t mobile friendly. Said another way, you could be getting twice as many leads if you were mobile friendly. Possibly even a lot more depending on what type of business you have. Why? First, over half of all internet searches are done on smart phones and tablets. So if you aren’t mobile friendly, people will just close your site and find one that is mobile friendly. Second, what is most of the searches are done on smart phones? You are missing most of your possible leads. Think about tow trucks. How many searches for tow trucks do you think are done on desk top computers? Probably not a large percentage. read more

Evaluating Niches for Ease of Ranking

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On November 10, 2015

In SEO (Search Engine Optimization)

Different niches can be very different to rank in the same location depending on competition. For instance, real estate is going to be tough almost anywhere you want to rank for it. Used appliance stores selling used washers and dryers and other appliances don’t have that much competition and don’t seem to be that internet savvy, making it much easier to rank quickly.

How to Read Search Results

How do you know how much competition there will be? Do a search in Google or Bing or Yahoo. (Granted Google is the dominant one and has more searches done on it than probably the second and third place search engines combined.) What shows up on the first page of searches? Are there any companies that show up on the map?

Mix of Organic Listings Important

Don’t bother to look at the ads, but look at the organic results. In Google there are usually 10 results. What is the break down of these 10 results? Is it mostly local businesses? If so, there will probably be a lot of competition. If there are a number of national companies or directories, that is much better. At least currently, (it can always change) the search engines would prefer to show local companies. There are some companies/websites like homeadvisor and angieslist that list companies all over the US and sell leads based on the response they get on their website. Then there are directories like Yelp and Yellowpages. read more

When SEO Doesn’t Make Sense

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On November 6, 2015

In SEO (Search Engine Optimization)

For many companies, spending money on Search Engine Optimization (SEO) makes a lot of sense. That is because almost no one uses a phone book anymore. The first place they go to look for something is the internet. If you don’t show up in their search, you don’t get the business.

A Website Is Not Enough

Creating a website is not enough. If you don’t do things to cause people to find your website, no one will ever see it. And a business that doesn’t do any marketing usually isn’t going to survive. Search Engine Optimization helps raise your website in the rankings so that people will find it when they search and you aren’t buried on page 22 when they do a search.

What if People Don’t Know They Need Your Product?

But, what if people aren’t searching for what you offer? You can have your website at the top of page one for your keywords, but if people aren’t searching for those keywords, you have wasted money on the search engine optimization.

For instance, you have a company that sells a range of goods from mugs to travel accessories to shower amenities such as items to hold shampoo and other items. You aren’t set up to sell to individuals. You sell to stores nationwide and you sell chain stores and also through buyers. They may find you by an internet search, but you will probably need to be more proactive in going to them instead of hoping that they might do an online search that finds you. read more

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