How to Make the Internet Work for You

Category: Facebook

Facebook Ad Strategies

Powerful Strategies of Facebook Ad Targeting

You can target Facebook audiences with more than a dozen different ad formats and there are thousands of ad targeting parameters. The basic is about mastering your Facebook targeting strategy so that it brings you in front specifically and you can be motivated by your audience. Here are some robust Facebook ads targeting strategies that never fail.

Tap Among Facebook Users

Facebook ad targeting gives you to know a lot more about the users. You have the power to reach beyond the users CRM databases and to peep to have insights. Facebook advertisers make appropriate use of this data and target audience through various buying behaviors.

Purchasing behavior highlights Buyer Profiles, Food & Drink, Clothing, Health & Beauty and much more. The advantage is that within each broad subcategory, drill different types of behavior; for instance, on choosing Buyer Profiles will give you way to target Fashionistas, Foodies, etc.

Facebook shows you the path of the user profiles to target in each subcategory, depending on their offline transaction data that they use. Explore and get more audiences. read more

Edge Rank

If you use Facebook, you may or may not have heard about Edge Rank. If you haven’t and you aren’t just using FB for fun but trying to promote a business, you may be interested to know more about edge rank.

Most people know that Google has algorithms that determine how a website ranks when someone does a search.There are many criteria that go into it. Well, Facebook has an algorithm that determines how widely a post is seen. You probably realize that not everyone you are friends with sees every post that you do. If Facebook put everything on your News feed that all your friends posted, you would be overwhelmed. So Facebook tries to figure out what you might be most interested in and puts that on the news feed.

When your friends do something on Facebook, it generates a potential News feed story. In Facebook jargon each one is called an Edge.

So, how does the algorithm work to determine which stories or Edges you see? There are 3 main factors:

  • Affinity score
  • Edge Weight
  • Time decay factor

Affinity Score

This is how connected you are to someone else. If you are friends with them, interact with them on a regular basis, have a lot of mutual friends, write regularly on their wall, you will have a high affinity score with that person and what you post is more likely to show up on their news feed. Different actions have different weights. The higher the effort involved and the more interest inherently shown, the more it will boost the score. So just viewing a post does nothing. Clicking on a post gives some score, liking it gives more, commenting on it still more and sharing is at the top. read more

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