Powerful Strategies of Facebook Ad Targeting
You can target Facebook audiences with more than a dozen different ad formats and there are thousands of ad targeting parameters. The basic is about mastering your Facebook targeting strategy so that it brings you in front specifically and you can be motivated by your audience. Here are some robust Facebook ads targeting strategies that never fail.
Tap Among Facebook Users
Facebook ad targeting gives you to know a lot more about the users. You have the power to reach beyond the users CRM databases and to peep to have insights. Facebook advertisers make appropriate use of this data and target audience through various buying behaviors.
Purchasing behavior highlights Buyer Profiles, Food & Drink, Clothing, Health & Beauty and much more. The advantage is that within each broad subcategory, drill different types of behavior; for instance, on choosing Buyer Profiles will give you way to target Fashionistas, Foodies, etc.
Facebook shows you the path of the user profiles to target in each subcategory, depending on their offline transaction data that they use. Explore and get more audiences.
Get Creative Using Life Events
Certain businesses types base their selling experiencing major life events. For instance, funeral homes apparently wish to connect with users who have ill people or with people planning a funeral or have lost or may be losing soon their loved ones. In the same way the moving services wish to reach you if you have just bought an apartment or a new house, while the wedding photographers are on the lookout for recently engaged couples or their family.
Facebook has enough and more conceivable life event targeting options, since people post these to the timelines. The parameter of Life Events is unique allowing you to target people at right intervals even after the change. For instance, a jewelry company may contact or show interest in people celebrating their first anniversary. This gives more target audience members who are also one year newlyweds.
Develop Leads & Loyalty with Facebook Routine Audiences
Facebook routine audiences enable connecting on Facebook using your existing contacts. They easily get in front of your app users and existing customers on their social network, thereby strengthen the brand and this also provides the chance to increase customer value, loyalty and order frequency for lifetime. You can increase the campaigns efficacy and in case you are providing to new users a free trial, you can always keep your loyal customers out of this trial.
Regular audiences get created using your email list or by uploading customer phone list. You can create routine audience depending on your site visitors or on their actions taken within your app or game.